DC Comics Inc.
- DC Comics was founded in 1934 by Malcolm Wheeler-Nicholson.
- Malcolm was an entrepreneur and pup magazine writer.
- An extension of Warner Bros. and devision of Time Warner.
- Largely known for Superman, Wonder Women and Batman as well as many more.
Writers:
- Company has had an array of different writers over the years.
- Batman was initially written by Bob Kane and Bill Finger, back in 1939.
- Each Superhero has now had numerous writers over the years since they were first created.
Competitors:
- DC comics main competitor is Marvel Comics/Studios.
- Marvel Comics was founded back in 1939.
DC had a head start over Marvel by five years by Marvel soon caught up.
Marketing Problem:
- Marvel Studios has produced 48 movies, which grossed $11.8 billion in North America.
DC has only produced 29 movies and grossed just under $6.7 billion.
New Marketing Strategy:
- Sense January DC comics is introducing new bold comics with heroes that not many people know.
- These comics can be eventually turned into movies, and these comics will be what fans want.Marketing Manager:
- I would produce movies with older characters such as: Martian Manhunter, Captain Atom and Booster Gold.
- Die hard fans will be interested in seeing new movies with characters that have almost been forgotten.
Links:
- https://www.dcentertainment.com
- http://www.indiewire.com/2017/11/marvel-vs-dc-box-office-rivalry-thor-ragnarok-justice-league-1201897782/
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